There has been a shift in the perception of the general public with regards to the soft drinks they have been consuming since time immemorial. People have come to learn more about healthy living and discovered that some of those drinks being sold to them have adverse health implication due to prolonged consumption. This has especially been the case with carbonated drinks and other canned alternatives. They do not have any nutritive value of natural flavors. Natural and healthy beverages are all the rage nowadays. People are more conscious about what they allow into their bodies. https://en.wikipedia.org/wiki/Energy_drink
There has been a lot of research that has gone into finding out exactly how people's diets have changed. The most frequent characteristic is the number of attention people now pay for all the things they consume. This has led to extensive campaigns by various bodies as well as some local health departments, and their national counterparts to promote the consumption of healthy beverages, such as water, fruit juices and other healthier alternatives such as tea and selected vegetables. This has all been seen as positive steps towards dealing with the chronic health conditions that are caused by poor lifestyle choices and unhealthy habits, most of which center around people's diets. Read about New Age Beverages
It has been established that as people grow older, they tend to make more informed and healthy decisions when it comes to the type of things they consume. This is especially the case with the female section of the population. The younger and male parts of the population are seen to take risks with what they consume, sometimes even including drinks that are not good for their health. Their driving force is usually the taste and not much else. Since the larger section of the population comprises the elders and the female section, it is clear that natural and healthy drinks will gain more popularity, especially since the conscious revolution is still ongoing. More info at https://newagebev.com
There is also the issue of the prices and convenience. There is a higher cost of acquiring some of these natural drinks as compared to the cheap and readily available unhealthy options. But when you look at the adverse effects, you realize the importance of making certain sacrifices to maintain great health. It is therefore good news to see several manufacturers stepping up their processes and resources to make available more choices regarding healthy drinks while reducing their prices. It is only a matter of time before people realize great prices for their favorite healthy drinks.